23 FOCUSED TOOLS
Marketing & customer calculators
Measure campaign costs, conversion, acquisition and retention.
Choose the right calculation
Define the event, audience and attribution window before calculating a rate. Clicks, customers and orders are different units. Acquisition cost and campaign CPA may cover different spending categories.
Find a tool for your question
Sales Commission Calculator
Estimate commission from eligible sales and a flat commission rate.
Customer Acquisition Cost Calculator
Estimate acquisition spending per new customer.
Conversion Rate Calculator
Find what percentage of visitors complete a chosen action.
Cost Per Click Calculator
Calculate average advertising spend per click.
Return on Ad Spend Calculator
Compare advertising-attributed revenue with advertising spend.
Customer Churn Rate Calculator
Calculate customers lost as a percentage of the starting customer base.
Customer Retention Rate Calculator
Estimate retained starting customers after excluding customers acquired during the period.
Average Order Value Calculator
Find mean revenue per order.
Email Click Through Rate Calculator
Find unique email clicks as a share of successfully delivered emails.
CPM Calculator
Calculate advertising cost per thousand impressions.
Cost Per Acquisition Calculator
Calculate advertising cost for each recorded conversion.
Customer Lifetime Value Calculator
Estimate customer lifetime gross profit from order behaviour and an entered duration.
LTV to CAC Ratio Calculator
Compare an entered lifetime customer value with acquisition cost.
CAC Payback Months Calculator
Estimate months of customer gross profit needed to recover acquisition spending.
Click to Open Rate Calculator
Measure email clicks relative to unique opens rather than delivered emails.
Email Open Rate Calculator
Find unique recorded opens as a share of delivered campaign emails.
Click Through Rate Calculator
Calculate advertising clicks as a percentage of recorded impressions.
Revenue Per Visitor Calculator
Compare attributed revenue with the number of visitors in the same period.
Cart Abandonment Rate Calculator
Find the share of started shopping carts that did not become completed purchases.
Net Promoter Score Calculator
Calculate a net promoter score from grouped survey counts.
Customer Satisfaction Score Calculator
Express satisfied survey responses as a percentage of valid responses.
Net Revenue Retention Calculator
Measure recurring-revenue retention including expansion in an existing customer cohort.
Gross Revenue Retention Calculator
Measure recurring-revenue retention before expansion in the starting customer cohort.
Should I count unique users or total events?
Use the definition matching your metric. State it consistently because repeat events can produce a different rate from unique people.
Useful next steps in other categories
Percentage Point Calculator
Find the percentage-point difference between two rates.
Weighted Percentage Calculator
Combine two percentages using their actual group sizes.
More business & work topics
Pricing & break-even
Choose prices and sales targets using cost and contribution models.
Explore topic ↗20 calculatorsProfitability & liquidity
Compare profit measures and balance-sheet liquidity ratios.
Explore topic ↗18 calculatorsWork & operations
Measure output, capacity, labour time and simple cash runway.
Explore topic ↗