When to use this calculator
Average order value helps compare basket sizes across campaigns or periods when the revenue definition stays fixed.
Explore the marketing & customer calculators for other questions in this topic. For a related calculation, use the CAC Payback Months Calculator: Estimate months of customer gross profit needed to recover acquisition spending.
PUTTING IT INTO PRACTICE
Average Order Value: a worked example
The values below are an illustrative example, not a recommendation. Replace them with measurements or assumptions that match your question.
| Input | Example value |
|---|---|
| Order revenue | 15,000 |
| Orders (integer) | 300 |
| Result | 50 per order |
- Check the input labels and enter the example values above.
- Apply the relationship: Average order value = revenue/orders.
- The result is 50 per order, rounded for display.
How to interpret your result
Decide consistently whether revenue includes returns, discounts, taxes and shipping.
Define the event, audience and attribution window before calculating a rate. Clicks, customers and orders are different units. Acquisition cost and campaign CPA may cover different spending categories.
Frequently asked questions
Should I count unique users or total events?
Use the definition matching your metric. State it consistently because repeat events can produce a different rate from unique people.
When is the average order value calculator useful?
Average order value helps compare basket sizes across campaigns or periods when the revenue definition stays fixed.
How do I use the average order value calculator?
Enter order revenue, orders (integer). The result updates automatically. Use the units shown beside each input; the example values illustrate the method.
Which formula does this calculator use?
Average order value = revenue/orders.
What should I check before using the result?
Decide consistently whether revenue includes returns, discounts, taxes and shipping.
How are results rounded?
Scalar numbers display up to six decimal places, with scientific notation for very large or small values. Text, fraction, date and schedule outputs use the format described on the tool. Intermediate calculations use JavaScript floating-point arithmetic. Keep sensible precision for your measurements.
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