When to use this calculator
Compare attributed revenue with the number of visitors in the same period. Use a consistent attribution window and definition of visitor.
Explore the marketing & customer calculators for other questions in this topic. For a related calculation, use the Sales Commission Calculator: Estimate commission from eligible sales and a flat commission rate.
PUTTING IT INTO PRACTICE
Revenue Per Visitor: a worked example
The values below are an illustrative example, not a recommendation. Replace them with measurements or assumptions that match your question.
| Input | Example value |
|---|---|
| Attributed revenue | 10,000 |
| Visitors (integer) | 2,000 |
| Result | 5 per visitor |
- Check the input labels and enter the example values above.
- Apply the relationship: Revenue per visitor = revenue/visitors.
- The result is 5 per visitor, rounded for display.
How to interpret your result
Use a consistent attribution window and definition of visitor.
Define the event, audience and attribution window before calculating a rate. Clicks, customers and orders are different units. Acquisition cost and campaign CPA may cover different spending categories.
Frequently asked questions
Should I count unique users or total events?
Use the definition matching your metric. State it consistently because repeat events can produce a different rate from unique people.
When is the revenue per visitor calculator useful?
Compare attributed revenue with the number of visitors in the same period. Use a consistent attribution window and definition of visitor.
How do I use the revenue per visitor calculator?
Enter attributed revenue, visitors (integer). The result updates automatically. Use the units shown beside each input; the example values illustrate the method.
Which formula does this calculator use?
Revenue per visitor = revenue/visitors.
What should I check before using the result?
Use a consistent attribution window and definition of visitor.
How are results rounded?
Scalar numbers display up to six decimal places, with scientific notation for very large or small values. Text, fraction, date and schedule outputs use the format described on the tool. Intermediate calculations use JavaScript floating-point arithmetic. Keep sensible precision for your measurements.
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